Tales of the Cocktail raises spirits in the summer

One of the most successful and useful events on the New Orleans social calendar, this serious homage to the drink runs from June 20th-24th in the French Quarter. In under 10 years, Tales of the Cocktail has elevated the drink back to its pre-hippie state and found a reason for summer visitors to pack their pint glasses and head south.
In the organizers’ words, success can be measured easily:

Tales of the Cocktail® 2010 used 207.2 gallons of bitters, 2800 Driscoll’s blackberries, 1305 cucumber slices, 1320 egg whites, 1760 lemon twists, 2902 mint sprigs, 995 orange wheels, 475 ginger slices and 18,750 sets of taste buds that were delighted during the five-day festival.

Filled with events, tours and competitions there is something for the casual, serious or historical fan of the cocktail. And that its headquarters remains the beautiful Hotel Monteleone is another testament to the organizers’ savvy. The events are just about sold out for 2011, so visit it online and mark it down for next year.


About DW

New Orleans resident, writer, activist. Public market consultant.

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