I guess sticking a tagline with your name is good enough for people to think your business served a cross-section.
This is what every story led with: “Dryades Public Market … the grocery with a mission (italics added) in Central City is closing today.”
Maybe the name public market fooled some people; really there should be a way that they should have been stopped in using that. Unfortunately, there is not.
As someone long involved in local food systems, I watched this idea sited on the ever-valiant Oretha Castle Haley with hope but more trepidation, and even a little more skepticism. Here are 2 posts from my public market blog where I referred to this entity.
In the late stages of design, I had been contacted by the developer, but I pretty much ignored the emails. (1) I felt there were better minds likely in the fray already, (2) I didn’t trust the local partner to do right by farmers based on what was being reported to me by some of them, and (3) I had moved on to more national work and felt I couldn’t give as much local context as I once had. Still, they kept calling, so I went to meet with them.
In short, they strongly suggested to me that they knew their local partner was full of shit but felt they were too far along to stop. (I also remember that they kept telling me how many parking spaces this place would have-in exasperation, I finally said that in terms of what they wanted to happen and in knowing the area, parking wasn’t going to be the draw that it was for their projects in NYC. That they needed to let that go.)
What they wanted was some help in figuring out how to still make the idea work. We tossed around some ideas, but the lure of the food hub concept was too hard for them to resist (although my memory was my only suggestion was to dump the partner publicly and reach out to a cross-section of chefs/farmers/organizers to come up with something else. They were definitely not gonna do THAT at that stage.) So what New Orleans ended up with was 3 different plans in about the same number of years: the “food hub”concept, followed by the “food hall” concept (run by good people who brought in other good people but had to do it without the financials being figured out and without a rebranding kickoff), and the last which was a bit of a desperate dab of a high end specialty store and a hot food line. All in all, nothing worked, even with a lot of truly well-meaning people doing their best to make it work.
I see people on Twitter calling for this to be relocated or even revived because of the “food desert” issue, but it is hard for me to see how people think this idea can work for either of those issues. (Also see folks calling out for ALDI’s or Trader Joe’s to come in to the site. Umm, not only is the square footage not even CLOSE to their wheelhouse, but the characteristics of a successful site for either is not even close to being present in New Orleans proper. It sucks but that is what it is. Capitalism.)
Food desert as a term doesn’t adequately describe the problem and for most organizers across the U.S, has been replaced by food apartheid. This situation also is better served by that latter term, as OCH has long been one area well known for across-the-board disinvestment by the usual money for the 30 years before Katrina. Now of course, every developer is there using it to build more upscale apartments and eateries which serve only the new population. That is apartheid.
I also see people on social media responding to the news of this closing asking for the “culture to be saved” as if DPM had ANY relationship to our diverse, locally relevant food history or public market/corner store/Schweggie history. Let’s be clear: this blip on our screen is a result of the post-2010 culture designed almost entirely by our “cultural” (read NOT) mayor Landrieu, and the many developers who now have a complete hold on the city. That era was all about “white box delivery” as the goal, with the content being figured out later. Meaning so not New Orleans.
Situating this high end “market” (it hurts me to even write that word in relation to DPM) on OCH, in the midst of the incredible work done by long time activists to fight for equitable development was in in itself a mockery and so out of scale to the rest of the street it was doomed to fail because New Orleanians cannot be fooled. Because what is true of New Orleanians is that, in terms of good ideas, they don’t believe they start with buildings; they believe they start with relationships, and they could see that this one had few.
If you were going for some level of authenticity, you’d go to Cafe Reconcile, Ashé Cultural Arts Center, Roux Carre, Casa Borrega, Church Alley (before it moved), Zeitgeist (also before it moved), bank at Hope Credit Union and so on. If you did those things, I find it hard to believe you would also enter the clubhouse that was J&J/DPM and spend your money there. And many of those “unfooled” New Orleanians I talked to said exactly that.
And yes, I went. I tried. And I felt out of place, and manipulated by a few wicker basket of bananas and apples and fancy water and a jar or two of local honey being sold to me as a grocery store. I left angry and embarrassed as to what this neighborhood which has survived so much was being offered even as the money was falling all over New Orleans. A crappy clubhouse.
So let’s be real and call this what it was: a bad experiment unworthy of OCH and New Orleans, learn from it, and move on to better ideas.
Wednesday, January 18 at 2 PM – 4 PM1300 Perdido Street – New Orleans City Council Chambers
New Orleanians are paying far more than we can afford in rent, and too often we’re not getting what we pay for. One tenant Southeast Louisiana Legal Services assisted is a mother whose daughter fell through their termite-infested floor. Thousands of other families deal with mold, leaks, rats, and other hazards in their homes on a daily basis, with no way to hold their slumlords accountable.
After years of advocacy, City Council hearings, and countless stories in the press, the New Orleans City Council recently introduced an ordinance to improve these conditions. It would set up a system for receiving complaints and require periodic inspections of rental homes.
The first hearing for this ordinance is January 18th at 2pm at the City Council Community Development Committee.
It’s critical to have a strong presence at the meeting to ensure Council knows that all renters deserve safe and healthy homes because no one deserves to live in a home that makes them sick. We hope to see you there.
Excellent input from one of the city’s great clarinetists, himself a transplant albeit decades ago. So as he says (and represents) it is not that all comers are unwelcome. It is that it is vital and brave to truly comprehend what it means to support the complex dynamics of the formal and informal cultural activity that has held our place together. And that actively working for useful and manageable ordinances and zoning that discourage a “monocrop” society has to be everyone’s goal.
Let’s get serious about this damn elephant. He’s being too well-fed by our civic leadership, which continues to march toward a goal of 13 million annual visitors by 2018. Though they are beginning to listen to the bearers of their culture, they mostly try to measure our contributions in terms of “cultural economy.” And, given their attentions to the tourism lobby and neighborhood associations, it seems they still regard us more as an extension of the service industry than part of our city’s lifeblood. The resultant clashes between policy and organic culture are exacerbated by ham-handed and selective enforcement of our sound ordinance and an unwieldy process for amending the Comprehensive Zoning Order and “Plan for the 21st Century.”
Those of us who are truly committed to our community’s cultural vitality need dialogues that reflect appropriate ambivalence from all stakeholders and respect the issue’s complex dynamics.
and this truly accurate response:
I moved from Uptown in 2001 to Burgundy Street in the Marigny. My immediate neighbors consisted of a nice (African-American) family in the double on one side and a Honduran woman, Miss Consuela, who barely spoke English on the other side. Across the street was a corner bar, a Section 8 double, and a long-time resident (Caucasion) who works at a hospital. An old man on the other corner lived behind his long-closed, 1930(ish) gas station. We were a diverse bunch to be sure. But we all knew each other. We all helped each other out. We were neighbors. After the storm, the only ones of us left were us, the bar, the hospital worker and Miss Consuela. Then someone bought the double next door. They completely rennovated it, flipped it and sold it as 2 condos to some really wonderful people who live there now. The Secton 8 house was sold after a brief stint as a crack house. It too was sold and rennovated. It is now a long-term rental. An expensive one. Miss Consuela fell ill and died. Her home was sold at a tax auction to a doctor who took it down to the studs, added a camel back, renovated the entire thing and hasn’t spent a single night there. It is an illegal short-term rental. Less than 3 feet from our home. It sleeps 10. At least that is what the Airbnb ad says. Sometimes the people are very nice. We try to engage all of them. Sometimes they are gaping assholes. The group two weeks ago who were blaring bad disco music at 4:30 in the morning into the top of the line outdoor sound system come to mind. All this while the doctor takes his homestead exemption on this place. We have complained to City Hall. They don’t care. I could go on about the slumlord rental on the block that smells like ass, and rents for $1275. It was $500 pre-K and housed a loveable ‘OZ dj who can no longer afford to live here. Or the house next door to that, which housed a local band, then a young family, and finally turned Airbnb. Or the hordes of bicycle tourists who block the street like a particularly large school of minnows and shout “car!” whenever an automobile approaches, all while gawking at the neighborhood like we are in some kind of bizzaro, New Orleans, performance piece. Don’t get me wrong. I am happy that these buildings around me are being “rebuilt, renewed and restored”. I just wish we could find a balance that allows us to look toward the future without completely losing the past. Sorry this is so long. But it does feel better to write it.