Adidas “rents” the 300 block of Chartres for the NBA All-Star Game

Just saw a presentation by Adidas for the NBA All Star game where they are proposing putting a 2-story black tent around the entire corner of Conti and Chartres (covering the entire parking lot) and a metal WALKWAY across Chartres in that block, presumably to ferry people to other Adidas stuff? What won’t we sell?
And this just after I read an article about how the impact of these sports events ( including Super Bowls) is widely thought of as a loss to the host towns, especially those like ours that already have year round tourists.