Oh, I am digging this woman’s language and her approach.
The capital of the Confederacy should be known as the capital of the American slave trade, but civic leaders can’t agree on how to tell that story. So Free Egunfemi stepped in, armed with typography, historical knowledge and a spiritual commitment.
…She took his advice to heart and founded Untold RVA the next year with a mission to tell the city’s untold historic narratives in order to inspire self-determination in today’s Richmonders. A serial entrepreneur who has hustled as a face painter, loc twister, jewelry importer, and even a vegan iron-chef champion, she incorporated as an LLC, having no interest in grant-based non-profit fundraising….
…At first, Untold RVA was a self-directed effort and a money-losing proposition. In conjunction with a carpenter, she made wooden signs, called “portals,” at a cost of $600 each — a big expenditure, especially if any were stolen or vandalized. Then she discovered posters and had a revelation. “Typography is my superpower,” she says.
…Egunfemi maintains a hard-line stance in favor of the tactical-urbanism approach for commemorating the history of enslaved persons in Richmond. “I don’t think we should use Gilded Age methods to memorialize ancestors,” she says. “Why build a $1-million statue when the schools are falling apart?”